Pearl News
Pearl Insurance Wins Gold and Silver at PIMAs MarkeTTech Marketing Methods competition
Monday, November 24, 2008 at 4:13:31 PM
Pearl Insurance recently won Gold and Silver Awards in the 2008 Professional Insurance Marketing Association (PIMA) MarkeTTech Marketing Methods competition. The annual contest highlights the best work in the insurance marketing industry and recognizes excellence in marketing campaigns and models.
A forum for leaders in the insurance direct marketing industry to craft strategic relationships, develop business opportunities, and hone their expertise, PIMA is the nation's premier association for insurance marketers. It consists of third-party administrators, insurance carriers, and other business partners involved in the direct marketing of insurance products in the affinity and association marketplace. Going against some of the biggest names and budgets in the insurance marketing industry in this distinguished competition, Pearl earned high scores for their entries, taking both the coveted Gold Award as well as a Silver Award.
The Pearl Marketing Group, Database Management, Information Systems, Errors and Omissions (E&O) Inside and Outside Sales, Sales Support, and Underwriting teams worked together to produce the noteworthy Multiple-Effort Marketing Campaign that earned the Gold Award. The superior results responsible for the win were a product of their highly targeted mail and email campaigns deployed at strategic intervals; segmented use of letters, emails, lift notes, applications, and custom landing pages; new online application and rating technology; and over 21% conversion rate for opportunities to issued policies.
In addition to the Gold Award, Pearl Insurance also received a Silver Award for the category of E-Commerce Websites for their "Click. Quote. Buy." campaign. This illustrious entry features several marketing components and directs the firm to the Pearl website to purchase their E&O coverage online. "That Pearl consistently brings home high honors at PIMA's annual MarkeTTech Marketing Methods competition is a testament to our talented staff's ability to work as a team to drive innovation with our marketing models while achieving superb results," says Mike Murphy, Chief Sales and Marketing Officer at Pearl Companies. "This is not the first time Pearl's resourceful group of marketers has brought home the Gold from PIMA's annual competition, and it will not be the last. We're very grateful to have this award-winning group and to enjoy the results we see from their work."
Pearl has employed four former national PIMA presidents, including President/CEO Gary Pearl and Executive Vice President/Chief Sales & Marketing Officer Mike Murphy. Founder and Chairman John P. Pearl was also honored with the prestigious PIMA Legend Award in 1999. For additional information on Pearl's MarkeTTech Marketing Methods awards or their history with PIMA, contact their Director of Marketing, Sharon Harman, or visit www.pearlcompanies.com.
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